Squier Guitars once again dabbled in areas perhaps better left to others as the 21st century rolled around, with several products designed to appeal to and accommodate more aggressive playing styles.
Throughout the early 2000s, Squier staples such as the Affinity and Standard series continued with few changes other than occasional color additions, although a new twin-pivot bridge with satin anodized saddles was added to the Standard Series (once again mirroring Fender in design evolution).
In 2002 Squier Guitars launched the Series 24 instruments (referring to their 24 3/4" scale length). The new series offered several instrument style options: single-cutaway beginner guitars, semi-hollow-body blues guitars and archtop jazz boxes at an excellent value. Despite the seemingly winning strategy, these products ultimately did not strike a chord(pun intended) with the Fender audience, beginners or otherwise.
Squier produced a succession of successful launches from the early to mid-2000s, most of which kept the Fender theme. Limited edition Affinity series guitars included a Butterscotch Blonde Telecaster and Two-color Sunburst Stratocaster; new standard colors such as Metallic Red and Metallic Blue were also introduced. Figured-top Deluxe models and black-and-chrome Standard Series models were launched, along with two Telecaster Custom models that became part of the new Vintage Modified family.
Squier moved into the lifestyle marketing arena in 2006, partnering with the Sanrio company on a successful and certainly distinctive line of Hello Kitty instruments, and with noted graphic artist Shepard Fairey on an equally distinctive line of OBEY guitars.
In 2007, Squier introduced its Vintage Modified series; vintage-styled Stratocaster and Telecaster models with "hot rod" modifications such as custom pickguards and finishes, gloss-finished maple necks and Duncan-Designed pickups.
Artist associations have been an important part of Fender from the beginning, not only in terms of brand awareness, but also as part of product evolution. Following suit, Squier Guitars debuted three Artist Model basses in 2007 - one each from Green Day's Mike Dirnt, Anthrax's Frank Bello and Fall Out Boy's Pete Wentz.
Currently, Squier has an extensive offering of electric guitars including many Stratocaster and Telecaster models as well as a Jaguar model, a Vintage Modified Jazzmaster model, a Classic Vibe Duo-Sonic model and a Vintage Modified Jagmaster model. Both the Jaguar and Jazzmaster are new for 2011. In addition, following the Artist associations strategy, Squier offers three Artist Signature Stratocasters and three Artist Signature Telecaster models. For more information on the various models, follow the links below(the Squire bass guitars will be covered in a different part of the site).
Squier guitars are an excellent choice for the beginning guitarist as well as the intermediate guitarist and are a great backup instrument for the working musician.
Source: Official Squier Guitars Website
New! CommentsHave your say about what you just read! Leave me a comment in the box below.